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home // Faculty // Darryl Pereira

Faculty Details

Darryl Pereira

  • N/A
  • Marketing Research
  • Nielsen
  • Senior Manager, Marketing Effectiveness
  • N/A
Darryl Pereira
Current
NM Incite (May 2011)
A Nielsen / McKinsey Company
 
Designation: Executive
Accounts: Levi’s, TOEFL, Group M, Other FMCG, BFSI and F&B clients
Responsibilities: Product and research support to clients in the social media domain.
Achievements: 
The Emerging Product Idea contest winner at the Global level. Successfully designed and implemented the Social Media Brand Equity Model along with the NM Incite team, for tracking performance of brands on social Media. 
 
Past Experience 
The Nielsen Company – BASES ARC (June 2008 – June 2010)
 
• BASES ARC Serviced one of the leaders in the FMCG category.
Complex category analysis in the fabric enhancer and laundry care categories.
Worked on complex projecs that included over 350 concepts across multiple categories. 
• Nielsen Home Entertainment & Nielsen NRG
Role was to analyze Opening weekend performances of Hollywood movies.
Analyzing DVD/Blu-ray sales for TV shows in the US.
• Trained at the Nielsen BASES office in Cincinnati, USA for a period of one month to understand some key processes and implement them at then Nielsen Mumbai office
 
• Achievements at Nielsen
Nielsen Ace Award for designing gold coins for the company’s Business Process Improvement’ standard templates.
Designed and successfully installed a time tracking system for the entire department. This time tracking tool was used by the ARC office to track time spent on job hours, internal general admin and training and HR activities.
Analyst of the quarter award from July to September’09.
Simply excellent (Silver) award for handling a complex report which included 44 concepts across 7 categories.
Simply excellent (Silver) for reducing cycle time by half for complex Global Screener reports that study over 500 concepts in three categories and multiple countries.
Simply excellent award for my supporting Nielsen's Home Entertainment business and contributing to higher quality deliverables and quicker delivery times from May to August’09.
 
Other Associations
• Executive committee member of the Alumni Association at St. Xavier’s College (Mumbai). 
• Leading efforts for Nielsen’s association with Akanksha.
 
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