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home // Faculty // Nirali Desai

Faculty Details

Nirali Desai

  • N/A
  • Marketing Research
  • Marico
  • Group Insights Manager
  • N/A
Delivering quarterly and annual presentations addressed at the following:
- Evaluating the category and brand performance among Indian Households
 
- Zeroing down on the reasons of growth/decline for a brand
 
- Evaluating performance and suggesting a way forward for new brand launches
 
- Mapping effectiveness of various marketing activities undertaken for a brand
 
Designing quantitative based customized research studies
 
- Quantitative studies are aimed at collecting information from the Indian households on 
certain usage and behavioural patterns other than the ones already covered in the 
Household Panel
 
- Categories worked on: Edible Oils, Milk Food Drinks
 
Worked on Personal Care Categories – Toilet Soaps, Skin Care, Hair Oils, Hair Colors, Shampoo,Conditioners, Talcum Powder, Deodorants etc
 
Detailed Understanding of Home Care Categories – Household Insecticides, Washing Powders and Food & Beverages – Breakfast Cereals, Edible Oils, Milk Food Drinks, and Glucose Powder etc.
 
Other responsibilities include training the brand team on the scope of the Household Panel and
usability on IMRB’s proprietary software, coordinating with the Field, Analytics and the Commercial teams for ensuring project closures
 
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