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home // Faculty // Sandeep Pande

Faculty Details

Sandeep Pande

  • N/A
  • Marketing Research
  • Nielsen IQ
  • Lead Automotive Customized Intelligence
  • N/A
"Managing the end-to-end relationship with the client. Using research as an input in understanding business needs and aiding the client meet his marketing/ business objectives.
 
I plan, implement & monitor research activities keeping in mind the client's business & research requirements.
 
Experience in handling researches across categories, automotive research being one of the key strengths
 
Specialties: Automotive research
 
Executed and managed various types of Studies:
• Rich Experience in conducting varied researches:
• Automobile (Cars and Two-Wheelers) clinics
• Market Feasibility study/ Product launches 
• Brand positioning research 
• Pre & Post Advertising Tests
• Customer Experience: Sales/ After-Sales Satisfaction studies (CSI, SSI), Mystery Audits
• Psychographic & segmentation studies
• New product development for Product Planning & Adv. Product Planning teams
• Triggers and barriers studies/ Decision-Making understanding studies 
• Consumer Usage and Attitude studies"
 
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