Faculty Details

A Danish national with 18 years of qualitative market research experience spanning a diverse range of brands and sectors in both Eastern and Western markets. Has an holistic approach to qualitative market research - always anchoring consumer insights in cultural context.

Speciality is cross cultural research; linking local Indian consumer insights with larger trends, cultural norms and social constructs - aiding international brands making sense of the Indian market.

Relocated to India in 2007 after a decade of consumer research experience in the US and Co-founded Quipper Research Pvt Ltd. Built and launched the first Online Qualitative Market Research Platform in the sub-continent - expanding Quipper's methodological client offerings beyond traditional face-to-face research.

A Guest Lecturer at the Post Graduate Programme of Advertising, Media and Marketing Communication at Northpoint (5 yrs running) and Mudra Institute of Communication Ahmedabad (2 yrs). Has conducted workshops on Consumer-Immersion for multiple MNC brand teams in India.

Winner of the ESOMAR Excellence Award for Best Paper 2012 - a paper, which discusses the pitfalls of applying 'Western' research designs in Eastern markets.