Faculty Details

Avid cyclist+marathon runner & accomplished career track record of 21 yrs! Launched first ever entrepreneurial venture, triggerbridge, the unagency on dec 3, 2015, in partnership with Ajit Nair, MX Advtg and Amit Tripathy, IdeateLabs. triggerbridge will disrupt a business that hasn't changed ever, advertising. The current agency models will change in the foreseeable future. triggerbridge is future proofing the model through our philosophy, True Vertexing. 

 

2009-15 Vizeum. Profit in the v first yr & on to co Board. Youngest agency, well awarded -Emvies; Campaign's AoY, golden mikes; Big Bang; AEF; AOY; Spikes & shortlist- FoM. Campaign's tracking of 18 media agencies -Vizeum at 7on 10 in year 3, ahead of many.

 

2006-09 RKS BBDO: 06:COO for Media Direction; promoted to CEO-07. launched Digital Directions. Added various new biz and talent. Won awards in India n overseas. On RECMA's successful agency chart. No.1 on client satisfaction -R3. Team represented India at Cannes 08 -young media Lions. bottom line rose multi-fold.

 

1995-06: Initiative India till 02, in various capacities. Launched Insight, 2nd agency, Media Futures, Digital Initiatives and a jv, Aaren Initiative. Profits grew. 2002-2004. Nairobi - Reg. Director for Initiative & MD for Draft W/w. Brought in changes in the audience measurement system, developed new communication channel and added new biz.2004-2006: Jakarta - Business Advisor for Initiative. In addition to biz growth, built a model of mutually beneficial relationship with media owners. 

 

Career began in 91 with daCunha Associates. Journey also includes a stint at Trikaya Grey. Published many articles, Often quoted in media. Speaks at Seminars in and teaches at biz school. 

 

Business India's description in 95: Front Runner, 1of the 3 across A Pac for Media's Biz Dev Person in 03. A jury member at various awards including Spikes. On the media committee of Bombay Chamber of Commerce, media forum AAAI and Managing committee Ad Club, member of the IAA"