Development of fresh knowledge is a likely casualty in the hurly burly of business pressures. Applying experience to update existing knowledge and pushing the frontiers of knowledge as a deliberate, planned action is vital to success. More so, in developing environments where change is the norm.

Northpoint's focus going forward is the discovery of fresh business knowledge and future trends because all variables that influence business decisions undergo constant and rapid change. Technology advances, consumer behavior, disposable incomes, lifestyles and aspirations are in a constant state of flux. It is vital to understand, analyze and interpret these in actionable terms. Updated knowledge is the basis for future prognosis. An input that will be of value to today's managers, given their universal preoccupation with the short term - at the cost of innovation for long term business health.

The other critical area of research is a study of Indian and Asian organizations aimed at analyzing and documenting their experience. This is to construct contemporary and relevant cases in the Asian context, for business study.