Northpoint Center of Learning

In today’s competitive market, Marketing Research has become the basis of marketing action, and drives decisions and strategies of every successful organization. The phenomenal rate at which the Market Research industry is growing, it would require highly trained professionals with a sound knowledge of the requirements of market research professional from day 1 of their job to cater to the growing demands of the industry. The Northpoint Centre of Learning and The Nielsen Academy, an initiative of The Nielsen Company, the world leader in Marketing Research with headquarters in New York, USA offer a professional course to prepare young people for careers in Marketing Research.

Northpoint Centre of Learning established to promote excellence in executive education and business research engages actively with corporates/institutions to identify development needs in the context of specific organizational goals, design of training programs, sharing of experience, and monitoring change over time.

In this philosophy is rooted Northpoint's training differential. All training at Northpoint is:

Imparted through a combination of theory and its implications in real life
A partnership between the academician and the practicing manager
Enriched with fresh knowledge, created through business research
Focused on measurable results through a customized curriculum and post-program tracking
On going partnerships with the industry to bridge the gap between the needs and the availability of superior talent.

Located on the high slopes of a hill at Khandala, Northpoint is a 2-hour drive from Mumbai and an hours' drive from Pune. Commanding awe-inspiring views from every point across the well laid-out campus, the Centre provides the right blend of world-class infrastructure and ambience to enhance the process of learning and research.

The Nielsen Company was established in the United States in 1923 by Arthur C. Nielsen, Sr., one of the founders of the modern marketing research industry. Among many innovations in consumer-focused marketing and media research, Mr. Nielsen was responsible for creating a unique retail-measurement technique that gave clients the first reliable, objective information about competitive performance and the impact of their marketing and sales programs on revenues and profits. Nielsen information gave practical meaning to the concept of market share and made it one of the critical measures of corporate performance.

ENQUIRE NOW Tel: +91 9594992609 OR 022 24212242

Northpoint and The Nielsen Company

present

A POST GRADUATE PROGRAMME IN MARKETING RESEARCH

A rare opportunity to train at the hands of the worldwide MR industry leader, The Nielsen Company

Course highlights:

11 month residential fast-track career programme
Programme covers Marketing Research, Marketing, Finance & other aspects of Business Management
Course designed in partnership with Nielsen to meet their current needs
Training by senior professionals from Nielsen and other MNCs
Extensive hands-on projects and internships with Nielsen and client organisations
Certification offered on successful completion of the programme
Assured placement with Nielsen on achieving a 60% in every module of the programme at a starting salary of Rs. 6 lakhs p.a.

ENQUIRE NOW Tel: +91 9594992609 OR 022 24212242

Module 1: PERSONAL DEVELOPMENT FOR HIGHER EFFECTIVENESS

Team Building
Presentation Skills
Communication skills
Time Management
Using your laptop for higher productivity
Grooming and Business Etiquette

Module 2: BUSINESS ORIENTATION

India - Must Know Facts for a Marketing Professional
Organizational Structure, Functions, and Behaviour
Finance for Non-Finance Executives

Module 3: PRINCIPLES OF MARKETING MANAGEMENT

Introduction to Marketing
Consumer Behaviour
Brand Management
Marketing Strategy

Module 4: PRINCIPLES OF MARKETING RESEARCH

Research Approach & methodology
Field Data & Collection techniques
Measurement Scales
Hypothesis Testing
Introduction to key softwares

Module 5: PRINCIPLES OF SALES, ADVERTISING AND MEDIA

Advertising Management - Principles and Practice
Media management
Sales and Distribution Management

Module 6: FOUNDATION IN MARKETING RESEARCH

The Market Research Environment and Business
Quantitative Research: I
Qualitative Research: I
Research Project Management
Sample Design and Implementation
Foundations in Retail Measurement

Module 7: INTERNSHIP AT NIELSEN INDIA

Module 8: APPLIED TOPICS IN MARKETING AND RESEARCH

Strategic Marketing Management
Brand Management
Quantitative Research II: Multivariate Methods
Research Data Acquisition and Quality Control
Qualitative Research II
Client Service - Effective Ways of Acquiring and Growing Business

Module 9: ADVANCED AREAS OF MARKETING RESEARCH

Brand and Advertising Measurement and Tracking
Consumer Panels: Design and Measurement
Retail Measurement: II
Forecasting Methods
B2B Research
Media Research and Audience Measurement
Report Writing and Presentation

Module 10: RURAL PROJECT

Module 11: INTERNSHIP AT NIELSEN

Module 12: INTERNSHIP AT CLIENT ORGANISATIONS

Graduation

ENQUIRE NOW Tel: +91 9594992609 OR 022 24212242

ELIGIBILITY
Graduates from all streams with a minimum of 50% are eligible to apply.
Candidates appearing for the final year Degree examination (academic year 2011-12) can also apply.
Good scores in competitive examinations like CAT/CET or equivalent examinations will be an added advantage.

SELECTION PROCESS
Shortlisted candidates will be called for a written examination that will test their language ability, data interpretation, numerical ability, logical reasoning and analytical skills. The shortlisted candidates will be invited for a Group Discussions and Pesonal Interview at the Northpoint Campus, Khandala.

The written test will be conducted at the Nielsen office in Mumbai, Delhi, Chennai, Bangalore, Calcutta and Baroda.

Dates:

Written test - February 17, 2012

GDPI - February 24, 2012

HOW TO APPLY
Click on the tab below to download the application form, fill the details, attach the application fee of Rs.1,000/- by Demand Draft favouring “Northpoint Centre of Learning” payable at Mumbai, and send to:

Admissions Coordinator
Northpoint Centre of Learning
Unit No. 13, Third Floor
Prabhadevi Industrial Estate
408, Veer Savarkar Marg
Mumbai - 400 025
Tel: +91 22 24212242/ +91 9594992609
Email: admissions@northpointindia.com

The programme is partly-residential.

The theory sessions will be held at Northpoint, Khandala. For these capsules, boarding and lodging will be arranged at Khandala.

The course fee for the entire 11 month programme is Rs. 2,50,000/- payable in three installments as detailed below:

Rs. 100,000/- on or before May 15, 2012

Rs. 75,000/- on or before September 15, 2012

Rs. 75, 000/- on or before December 15, 2012

The course fee includes tutions, faculty costs, training facilities, use of library and other facilities at Northpoint and course material. The course fee does not include expenses of a personal nature, such as phone calls, laundry bills, personal stationery, etc.

Taxes will be additional and will be charged at the prevailing taxation norms.

The total cost of boarding & lodging is Rs. 1,25,000/- This is payable along with the fees on or before May 15, 2012. Taxes, as applicable, on the boarding and lodging will be extra and will be payable alongwith the first installment of the course fees.

An additional fee of Rs. 5,000/- will be payable on or before May 15, 2012 as a refundable library deposit.

Thus, the total payment due on or before May 15, 2012 is Rs. 2,30,000/-

All students will need to equip themselves with their own laptops with the latest licensed versions of an operating system, MS Office, data card to access the internet and an anti-virus valid for a year, since this is an essential requirement of the the programme. The course fee needs to be paid by demand draft payable at Mumbai, drawn in favour of ‘Northpoint Centre of Learning’.

ENQUIRE NOW Tel: +91 9594992609 OR 022 24212242