Northpoint Centre of Learning established to promote excellence in executive education and business research engages actively with corporates/institutions to identify development needs in the context of specific organizational goals, design of training programs, sharing of experience, and monitoring change over time.

• Imparted through a combination of theory and its implications in real life
• A partnership between the academician and the practicing manager
• Enriched with fresh knowledge, created through business research
• Focused on measurable results through a customized curriculum and post-program tracking
• On going partnerships with the industry to bridge the gap between the needs and the availability of superior talent.

The Nielsen Company was established in the United States in 1923 by Arthur C. Nielsen, Sr., one of the founders of the modern marketing research industry. Among many innovations in consumer-focused marketing and media research, Mr. Nielsen was responsible for creating a unique retail-measurement technique that gave clients the first reliable, objective information about competitive performance and the impact of their marketing and sales programs on revenues and profits. Nielsen information gave practical meaning to the concept of market share and made it one of the critical measures of corporate performance.

present

A FAST-TRACK CAREER PROGRAMME IN MARKETING RESEARCH

A rare opportunity to train at the hands of the worldwide MR industry leader, The Nielsen Company

The Nielsen Academy, an initiative of the Nielsen Company, the world leader in Marketing Research headquarter in New York, and the Northpoint Centre of Learning offer a professional course to prepare young people for careers in Marketing Research. In today’s competitive market, Marketing Research has become the basis of marketing action, and drives decisions and strategies of every successful organisation. A vital industry, Marketing Research is growing phenomenally and is slated to employ over 25000 professionals by 2011.

• Intensive 11 months fast track career programme commencing in June 2010
• Batch comprising of 30 students only
• Seasoned industry professionals as Guest faculty from the Nielsen Company and other reputed MNCs.
• Theory sessions at the state-of- the art, fully equipped, scenic Northpoint Campus at Khandala.
• Extensive hands-on stints and an internship with The Nielsen Company.
• Certification offered on successful completion of the course
• Placement opportunities with the Nielsen Company in Asia Pacific, India, Middle East and Africa.

The course fee for the entire 11 month programme is Rs. 2,50,000/- payable in three installments as detailed below:

Rs. 100,000/- on or before May 01, 2010

Rs. 75,000/- on or before September 15, 2010

Rs. 75, 000/- on or before December 15, 2010

The course fee includes tutions, faculty costs, training facilities, use of library and other facilities at Northpoint and course material. The course fee does not include expenses of a personal nature, such as phone calls, laundry bills, personal stationery, etc.

The Nielsen Company will make adequate arrangements for the student’s travel and stay during internships and field training.

The total cost of boarding & lodging is Rs. 1,25,000/- This is payable along with the fees on or before May 01, 2010. Taxes, as applicable, on the boarding and lodging will be extra and will be payable alongwith the second installment of the course fees.

An additional fee of Rs. 5,000/- will be payable on or before May 01, 2010 as a refundable library deposit.

Thus, the total payment due on or before May 01, 2010 is Rs. 2,30,000/-

All students will need to equip themselves with their own laptops with the latest licensed versions of Windows Vista, MS Office 2007 (10/100 Mbps Ethernet) and licensed version of Antivirus, since this is an essential requirement of the programme.

The course fee needs to be paid by demand draft payable at Mumbai, drawn in favour of ‘Northpoint Centre of Learning’.