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Post Graduate Programs

Out of Home Advertising

 

One of the fastest growing segments of the marketing communications industry is out-of-home.  This includes billboards, in-shop events, merchandising, airport displays, etc.

Recent technological innovations have added a new dimension to OoH, opening up opportunities for lucrative careers for young graduates.  This program is designed to develop future managers, especially trained in the industry with an overall understanding of the marketing communications business.

The curriculum developed with experts from Posterscope, the Global leader in OoH and Milestone Brandcom, OoH leader in India, will be delivered by professionals from the industry and will cover soft skills, marketing and brand management, retail marketing, integrated marketing communications and a comprehensive study of the OoH business.

This certificate program will run over 6 months and will include 90 days of campus study as well as 90 days of field and in-company internships.

Successful graduates of this program will be employed by Dentsu Aegis Network in India in Milestone Brandcom and Posterscope.

 

COURSE HIGHLIGHTS

 

* Minimum of 60% marks in each module, dissertation projects, all internships during the course, along with 90% attendance on campus and at the internships, as well as no record of any disciplinary misconduct during the course duration.

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