At Northpoint it is not like any other B school. We currently have two post graduation courses that are in close partnership with the industry - Post Graduate Program in Marketing Research & Post Graduate Program in Marketing Communications.... Read More
Northpoint Philosophy Business success is created by managerial intelligence. Managerial intelligence comes from actionable knowledge. Actionable knowledge can be created only by inducing a real-time practical dimension to existing theory, which is really... Read More
Since its inception in 2003, Northpoint has come to be recognised by the industry as the destination for professionals in the field of Marketing Communication & Marketing Research. Our consistent track record of 100% placements year after year and the div... Read More
We live in a world of information, and it’s growing more expansive every day. So to stay ahead in an increasingly complex world of data, intelligence, metrics and messages, it’s vital to have an accurate read on the consumers.
The task of Market Research (MR) is to provide management with relevant, accurate, reliable, valid and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making requires that market research provides sound information. Sound decisions are not just based on gut feeling, intuition or even pure judgment.
Marketing managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance and control. These decisions are complicated by interactions between the controllable marketing variables of product, pricing, promotion and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition and social and cultural changes. Another factor in this mix is the complexity of consumers.
Market research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment and consumers. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately.
The Northpoint Post Graduate Program in Market Research with our associate and industry leader Nielsen, develops you as an accountable manager and an insights expert.
* Minimum of 60% marks in each module, dissertation projects, all internships during the course, along with 90% attendance on campus and at the internships, as well as no record of any disciplinary misconduct during the course duration; Clear the final Nielsen selection process.