Brand Management and Marketing Communications

Post Graduate Programs > Brand Management and Marketing Communications

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Post Graduate Programs

Brand Management and Marketing Communications

Tell me about the Northpoint Centre of Learning

Northpoint is a training and management development centre. It is built on the philosophy of ‘Building Actionable Knowledge’. To make all learning relevant, this unique model works through a close partnership with the industry to deliver customized development of effective talent through sustained engagement.

The program in a nutshell

The Northpoint Centre of Learning is a professional vocation institution. It was setup about 14 years ago with the specific mission of grooming talent for specific industries, based on a partnership with leading companies in each industry.  This partnership ensures a close engagement with the centre in the development of specific curricular, designed to provide learning that meets the needs of training and expertise in operating organisations.  All courses in every program at Northpoint are delivered by practising managers from industry who bring in real-life business experience into the classroom to supplement theory absorbed by students in advance. This in addition to this we have resident faculty, originally from industry, that ensures on-site coaching mentoring and training to optimize the value of learning at the hands of practitioners. To sustain the practical nature of all training at Northpoint, the program includes substantial internships for all students inside operating companies on live projects in the field of their choosing. The partner companies to each course then employ Northpoint graduates at the end of each 11-month program.  So far, the centre has a 100% placement record in the last 14 years.

 

How is this program different ?

Learning at NCL is through a unique two pronged training model, class based sessions & internship based hands on learning. It is one thing to learn theory from sessions and books and far more exciting to make decisions in the face of complex data collected & under severe time pressures. We train you to be thorough professionals in the stream chosen. NCL is one of the rare Management Institutes which also focusses on personal development and improvement in soft skill which are so essential to be a successful Manager.

How long since you offered the program?

NCL has successfully run 14 career programs in Marketing Communication since 2004. More than 400 of Northpoint alumni are currently placed with some of the largest organisations like Pepsi, JWT, Lowe Lintas, Ogilvy, Leo Burnett, Madison, Dentsu, etc in mid-level & senior positions. 

Is this program affiliated to any University or is it accredited ?

The PGP is a Certificate program.  It is a launch pad for careers with leaders in Brand Management, Advertising, Media, Digital world and Market Research Companies. There is no affiliation / accreditation to allow for the unique Northpoint training model. This program is eligible for students applying for post graduate studies abroad. Our transcripts are valid Internationally.

 

What are the pre-requisite skills?

An eye for detail, passion for numbers, good communication skills and a desire to excel is what we're looking for in potential students.

What's the package, on completion of the program ?

Your package will be at par with the industry standards (4.2+ lakhs)

What is the intake of students each year? Or What is the batch size?

Each year, Northpoint selects not more than 25 students to undergo the program.

Is a job guaranteed?

Northpoint provides complete placement assistance with our partner companies and other larger agencies on meeting the placement criteria which is as follows: 

Minimum of 60% marks in each module, dissertation project and all internships offered during the course; as well as no record of any disciplinary issues during the program. 

Over 400 Northpoint alumni have been successfully placed in the industry and have built excellent careers.

Where will the classroom training be held?

The classroom sessions will be held at our Northpoint campus in Khandala. However, a large portion of the program is real-life exposure in the form of stints in sales, rural, and an internship in either advertising, media management or digital marketing based on the specialization. You are free to visit the campus whenever you like.

What is the Admission criterion?

Graduates from all streams with a minimum of 50% are eligible to apply. Candidates appearing for the final year degree examination (academic year 2018-19) can also apply. Good scores in competitive examinations like CAT/ CET or equivalent examinations will be an added advantage. Though work experience and CAT/ CET scores are not a pre requisite to apply to the program, they will, however, be an added advantage.

Is there a Selection process?

On receiving the application forms, shortlisted candidates will be called for a written examination that will test their language ability and creativity. This will be followed by Group Discussions and Personal Interviews at the Northpoint Campus, Khandala, on the same day. 

What is the format of the Written Test?

The written test will largely comprise of subjective essay type questions which will test your language ability, communication skills and creativity. The test will also include questions on the marketing communications industry, in general.

What are the kind of Group Discussion topics that one can expect?

The intention of the Group Discussion is to gauge the depth of your contribution to the discussion, knowledge of the subject, quality of thinking, communication skills and how good a team player one is! The topics range from current affairs to value based generic ones.

What questions will be asked at the Personal Interview?

The personal interview is a chance for us to get to know the candidate on a one-on-one level and the questions are largely based on the information that is filled in, on the application form.

Will Northpoint allow the students to engage in some sort of part time job during the course?

The program is extremely rigorous, with assignments and projects that will need to be completed even after class hours. Hence, you will not be left with any time to pursue a part time job. 

What is the career growth path after the student joins an organisation? At what level and designation does the student join at?

On completion of the program, the student will join the agency as a Management trainee in the management cadre. There is ample scope for growth which begins as a manager and could someday culminate into an executive director. Many of the Northpoint alumni have eventually moved either to the client side of the business or have started their own businesses. Click to see what the Northpoint alumni are currently doing.

Who are the Northpoint alumni and what are their achievements?

Northpoint acknowledges the accomplishments of its alumni by bestowing upon them the Northpoint Alumni Achiever's awards for outstanding work done in their professional careers. Some of the winners and their achievements are given below: Bhavna Chowdhary's achievement for Media Excellence Anish Vyavahare, founder of Shiksha Power and the 'Fight for India' quiz contest was conferred with the 'Young Entrepreneur' award for 2013 Rinku Biswas received the 'Marketing Innovation and Excellence' award for her award winning campaigns for '&pictures, &pictures HD and Zee Classic' television channels. For winning the Best Screenplay Award at the Ladakh International Film Festival 2013 for his debut film OASS, Prajay Shah was awarded the Northpoint Alumni Award. Sharad Singla's achievement of the Best Innovator Award for the Year at Adidas was acknowledged as well. Northpoint recognised and felicitated Natalya Saldanha with the Alumni Achiever Award for her Dedication and Commitment despite Adversity. Gursimran Singh received the Alumni Achiever Award for his contribution as a Strategy Planner to the team that won the Effie Bronze 2011 for the Kissan Jam Digital Campaign. Darryl Pereira was conferred the 'Alumni Achiever Award 2012' for his winning contribution to the Emerging Product Ideas worldwide contest on the Social Media Equity Model: Pioneering Social Media Equity Measurement -in India and Beyond. Over 350 graduates are currently contributing to large organisations or their own businesses and have built successful careers for themselves

What are the Boarding and Lodging facilities provided to the students?

Breakfast, mid-morning tea, lunch, evening tea and dinner.

The student quarters are equipped with an individual lockable cupboard, bed, pillow, bed-sheets, blankets, soap, towels, hangers and hot water kettle.; a common pantry for tea/coffee and ironing facility. One will need to carry all personal toiletries. A flashlight will also come in handy.

The laundry service is also being made available to you once a week at Rs. 10/- per piece, the bill for which will need to be settled in cash, unless one wish to do their own laundry.

All expenses of personal nature like phone calls, transportation, etc. will be borne by the student.

If one would like to use his/her personal vehicles on campus, a permission slip signed by the parent would need to be submitted. Please note that Northpoint is located on the higher slopes of a mountain and the road leading up to it is typical hill terrain.

The students have complete access to the exclusive club house which is equipped with a swimming pool, tennis court, squash court, gymnasium, table tennis and billiards.  Students are required to wear appropriate clothes/ footwear for each of these activities.

The library houses book related to the program as well as books in management, self development, leadership, etc. which can be freely availed of.

Which companies have recruited Northpoint students in the past?

In the past, the Northpoint alumni have been recruited with Lowe Lintas, Ogilvy, Carat, JWT, Google, Future Group, R K Swamy, Madison Communications, Starcom Mediavest, Group M, Mindshare, The Economist, Social Wavelength, CNBC TV 18 and many more. Click for the complete list 

Both Northpoint programs seem interesting. How does one gauge which program is more suitable for him/her?

All Northpoint programs are unique and equally proficient in their own way. It is for one to decide if he/ she is more inclined to a creative stream (the Brand Management & Marketing Communications program) or an analytical (Marketing Research) environment. 

Those who have a flare for technology, spend long hours on social media, like to understand the cause and effect of consumer behavior on digital platforms, may enjoy a career in Digital Marketing.

Those who enjoy reading societies and people as they evolve, enjoy creating big ideas that persuade and like to think out of the box, may enjoy a career in Advertising.

Those who enjoy consumers and want to learn how best to reach them, enjoy reducing tons of numbers to meaningful and actionable strategies, may enjoy a career in Media.

Those who enjoy exploring what and why people see and buy, want to learn how best to reach them when and where it matters, enjoy reducing tons of numbers to meaningful hypothesis/strategies then, they may enjoy a career in Marketing Research.

At Northpoint, no matter which course is chosen, Northpoint has the best faculty and industry partnerships to set the students sailing towards a great career. The Mar-Comm program, comprises of a comprehensive module on marketing management as it is extremely relevant to all three specializations. While the basics of advertising, media and digital will be covered through the course, the student will undergo intensive sessions in the area of specialization.

How does one get to the campus?

The address to the Centre in Khandala is: Northpoint Centre of Learning, Rustic Highlands, Old Khandala Road,  Khandala - 410 401.  Tel: +91 9594992598/9 | +91 9594991598 | +91 9594991568 

 

Khandala is 2.5 hours from Mumbai and 1.5 hours from Pune. You can choose to travel by rail or road.  There are regular buses and trains to Lonavala every half hour from Pune/Mumbai. For those traveling by road, may refer to Google maps. Northpoint is on the highest hill at Khandala.  You can take an auto rickshaw to the campus from Lonavala station or from the Khandala exit. (average fare of Rs 250. per trip).

 

What is the fee structure?

Post Graduate Program - Fee structure (all figures in INR)

(For Brand Management and Marketing Communications only)

 

Application form Fee 1,500.00
   
Fees 605,300.00
This includes GST applicable at current rates.
Any changes in the taxes structure and impacts the fee
shall be born by the student at the new applicable rates
 
   
Library Deposit (refundable) 5,000.00
   
Schedule for payment  
(in 4 installments, the same will be communicated at the 
time of selection to the program)
 

 

Are there any scholarships or Loan Facilities available?

An education loan facility can be availed from most renowned banks and is subject to the bank's discretion and approval.

Incidentally, the Northpoint students have previously availed loans from UCO Bank, Allahabad Bank, Union Bank, Citizencredit Co-op Bank, etc.

No scholarships are available for any of the programs.

Are there any additional costs to students during the program?

There are no additional costs during the stay at the campus.  However, any costs incurred by students during the projects/ internships will need to be borne by them.  

What does the student need to equipped with before joining the program?

The student will need to equipped with a laptop and datacard which are essential requirements of the program.  

How can one interact with the alumni of Northpoint?

On Facebook or Twitter! Or one can call the Northpoint Mumbai office and get connected to the alumni.

How does one apply?

Click on the APPLY tab

Step 1 - Fill the application form

Step 2 - Make the online application fee payment of Rs. 1,500/-

The application fee can be sent through NEFT or Net Banking; the details are given in the selection criteria tab:

Step 3 - A link to your completed application form will be sent to your registered email id.  Download and Print the application form.

Step 4 - Once the application fee has been sent by NEFT or Net Banking, please share the details over email to pgp@northpointindia.com along with the:

*scanned application form along with the handwritten essay. Kindly affix your photograph before scanning.

A confirmation of the receipt of the application fee will be conveyed, thereafter.

Your application is incomplete until you send us the scanned version of the duly filled in application form along with your 

scanned handwritten essay and the online application fee of Rs. 1,500/-.

Is work experience a requirement for the program?

 Work experience is not a pre requisite to apply to the program. An eye for detail, passion to sell ideas, ability to think out of the box, excellent communication skills and a desire to excel is what we’re looking for in potential students. The fast track career program that Northpoint offers together with the partner agencies is one of its kind giving the students the much needed jump start to their career, with or without prior work experience.

Who is the faculty

All training is imparted by senior practicing managers from the partner companies and other MNCs.To name a few:

Ashish Bhasin             Chairman India & CEO South East Asia, Aegis Media

Adi Pocha                   Squirrel Productions

Partha Rakshit            Consultant & former MD Nielsen India

Mahesh Chauhan       Founder - Salt Brand Solutions

Vinod Nambiar            MD Position 2 Inc

Sanchita Sinha           VP Creative - Mullen Lowe

 

 

Can a candidate who applied previously, reapply?

Candidates can reapply and will have to go through the entire selection process once again.

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