At Northpoint it is not like any other B school. We currently have two post graduation courses that are in close partnership with the industry - Post Graduate Program in Marketing Research & Post Graduate Program in Marketing Communications.... Read More
Northpoint Philosophy Business success is created by managerial intelligence. Managerial intelligence comes from actionable knowledge. Actionable knowledge can be created only by inducing a real-time practical dimension to existing theory, which is really... Read More
Since its inception in 2003, Northpoint has come to be recognised by the industry as the destination for professionals in the field of Marketing Communication & Marketing Research. Our consistent track record of 100% placements year after year and the div... Read More
Northpoints unique training model builds actionable knowledge
in areas of marketing specialisation
As markets mature and become increasingly competitive, and consumers become more individualistic and can no longer be treated as masses of customer groups, the marketeers’ role has become more complex. In this context, developing an in-depth understanding of the mind of the rapidly evolving consumer, her drives and motivations, and the impact of cultural and social influences, has become critical.
Building brands that appeal, not just to the rational but equally to the emotional side of the consumer, defines the difference between success and failure.
Developing an insight into how traditional media works to understand the growing relevance of new media is vital. Effective communication happens only when marketing investment employs an optimum use of media to reach consumers where and how they consume messages.
Thus, to become a marketing professional it is necessary to not just understand basic principles of theory, but to get an extensive exposure to experience of how effective brands are built and sustained.
The Northpoint program in BM&MC is designed to cover all areas in the mix that play a role in building effective brands, including brand management, advertising communications (press/ TV/ Digital and so on).
The NCL unique model builds actionable knowledge by partnering with large organizations who train at NCL and share their practices, offer internships on live projects within organizations and recruit talent from the program.