At Northpoint it is not like any other B school. We currently have two post graduation courses that are in close partnership with the industry - Post Graduate Program in Marketing Research & Post Graduate Program in Marketing Communications.... Read More
Northpoint Philosophy Business success is created by managerial intelligence. Managerial intelligence comes from actionable knowledge. Actionable knowledge can be created only by inducing a real-time practical dimension to existing theory, which is really... Read More
Since its inception in 2003, Northpoint has come to be recognised by the industry as the destination for professionals in the field of Marketing Communication & Marketing Research. Our consistent track record of 100% placements year after year and the div... Read More
'OUT of HOME ADVERTISING' CERTIFICATION PROGRAM
One of the fastest growing segments of the marketing communications industry is out-of-home. This includes billboards, in-shop events, merchandising, airport displays, etc.
Recent technological innovations have added a new dimension to OoH, opening up opportunities for lucrative careers for young graduates. This program is designed to develop future managers, especially trained in the industry with an overall understanding of the marketing communications business.
The curriculum developed with experts from Posterscope, the Global leader in OoH and Milestone Brandcom, the OoH leader in India, will be delivered by professionals from the industry and will cover soft skills, marketing and brand management, retail marketing, integrated marketing communications and a comprehensive study of the OoH business.
This certificate program will run over 6 months and will include 90 days of campus study and 90 days of field and in-company internships.
The Dentsu Aegis Network assures employment to all successful graduates from the program.
6-month residential fast-track career program highlights are:
Module 1 - Personal Development & Business Orientation
Module 2 - Marketing Management
Module 3 - Marketing Communications
Module 4 - OoH Specialization
Module 5 - On field experience in the OoH industry
Module 6 - Dissertation
Graduates from all streams with a minimum of 50% are eligible to apply.
Candidates appearing for the final year Degree examinations can also apply.
Good scores in competitive examinations like CAT/ CET or equivalent examinations will be an added advantage. Though work experience and CAT/ CET scores are not compulsory, they will be an added advantage.
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On receiving the application forms, shortlisted candidates will be called for a written examination that will test their language ability and creativity. This will be followed by a Group Discussion and Personal Interview at the Northpoint Campus, Khandala, on the same day.
The written test will largely comprise of subjective essay type questions which will test your language ability, communication skills and creativity. The test will also include questions on the marketing communications industry, in general.