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  • Fast Track Career Program in Out-of-Home Advertising (FTCP - OoHA)

    'OUT of HOME ADVERTISING' CERTIFICATION PROGRAM

    One of the fastest growing segments of the marketing communications industry is out-of-home.  This includes billboards, in-shop events, merchandising, airport displays, etc.

    Recent technological innovations have added a new dimension to OoH, opening up opportunities for lucrative careers for young graduates.  This program is designed to develop future managers, especially trained in the industry with an overall understanding of the marketing communications business.

    The curriculum developed with experts from Posterscope, the Global leader in OoH and Milestone Brandcom, the OoH leader in India, will be delivered by professionals from the industry and will cover soft skills, marketing and brand management, retail marketing, integrated marketing communications and a comprehensive study of the OoH business.

    This certificate program will run over 6 months and will include 90 days of campus study and 90 days of field and in-company internships.

    The Dentsu Aegis Network assures employment to all successful graduates from the program.

     

    COURSE HIGHLIGHTS:

     6-month residential fast-track career program highlights are:

    •     Unique training model where learning is a real life exlierience
    •     Curriculum designed by Milestone Brandcom and Posterscope
    •     Training by professionals from leading advertising / media / marketing / digital / out-of-home companies
    •     On-the-job internships
    •     Assured placement with Posterscope and Milestone Brandcom on successful completion of the program

     

    CURRICULUM

    Module 1 - Personal Development & Business Orientation

    Module 2 - Marketing Management  

    Module 3 - Marketing Communications

    Module 4 - OoH Specialization

    Module 5 - On field experience in the OoH industry

    Module 6 - Dissertation

     

    ELIGIBILITY

    Graduates from all streams with a minimum of 50% are eligible to apply.

    Candidates appearing for the final year Degree examinations can also apply.

    Good scores in competitive examinations like CAT/ CET or equivalent examinations will be an added advantage. Though work experience and CAT/ CET scores are not compulsory, they will be an added advantage.

     

    For Enquiries:

    Please Call Us on : +91 9594992609

    Or

    Email us at : admissions@northpointindia.com

     

    SELECTION PROCESS 

    On receiving the application forms, shortlisted candidates will be called for a written examination that will test their language ability and creativity. This will be followed by a Group Discussion and Personal Interview at the Northpoint Campus, Khandala, on the same day.

    The written test will largely comprise of subjective essay type questions which will test your language ability, communication skills and creativity. The test will also include questions on the marketing communications industry, in general.


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