At Northpoint it is not like any other B school. We currently have two post graduation courses that are in close partnership with the industry - Post Graduate Program in Marketing Research & Post Graduate Program in Marketing Communications.... Read More
Northpoint Philosophy Business success is created by managerial intelligence. Managerial intelligence comes from actionable knowledge. Actionable knowledge can be created only by inducing a real-time practical dimension to existing theory, which is really... Read More
Since its inception in 2003, Northpoint has come to be recognised by the industry as the destination for professionals in the field of Marketing Communication & Marketing Research. Our consistent track record of 100% placements year after year and the div... Read More
Session Name: Brand Management
"Northpoint is a unique institution that truly aims to provide a rich foundation to management students, in the true sense."
Vice President - Planning, Ogilvy & Mather
Session Name: Campaign Planning
"Northpoint is a great opportunity to nurture talent with the right skills and attitude for an industry which badly needs it."
Senior Brand Planning Director, Mullen Lowe Lintas Group
Session Name: Introduction to Advertising & The Briefing Process
"Northpoint is a great place to connect with young minds. Interaction with them can keep your thinking fresh and original."
Vice President, Brandscope India
Session Name: Out of Home Management
"The Northpoint students are really interested in knowing more than what they are being taught particularly in the Out of Home space, because it's so noticeable that they are already exposed to other kinds of media; the ability to capture what is happening in the Out of Home space was really really unique. The experience that the faculty bring along, because they are professionals in the field for the last 14-15 years, helps immensely."
Founder and CEO, InKnowin Consultancy
Session Name: Principles of Sales Management
"It is one of the few programmes which have industry participation; the students will be productive from Day 1!"
GM - Performance Leads, Position2
Session Name: Search Marketing
"The programme is an excellent idea to mould future advertising professionals. The future for Advertising in India is very bright and through this programme these students have a great path ahead of them!"
Creative Consultant, Certified Usability & User Experience Analyst
Session Name: The Role of Design in Brand Communications
"Here you have an environment which will be envied by others; the kind of isolation that nature has provided will put students in a different frame of mind. The students are more receptive, more enthusiastic and I get to learn a lot too. At Northpoint, I think part of the student's time is spent on activities apart from academics."
Manager - CR Client Service, The Nielsen Company
Session Name: Questionnaire Design & Survey Methods
"The one very good thing about Northpoint is that students here get real knowledge about the stuff that is really required in the industry. They are learning the right things. These things are never taught at any B-School. When the students graduate from here, they already know the requisite stuff for marketing research."
Director, Diagnostic Consulting, The Nielsen Company
Session Name: Regression Analysis
"It's a great programme, covers a lot of practical applications. So students are prepared to enter the industry as a professional in Marketing Research."
The Nielsen Company
Session Name: Multivariate Analysis
"Absolutely delighted by the experience! Every session was a learning for me too as discussions gave me a new dimension to think about it."
Associate Director - CR Client Service, The Nielsen Company
Session Name: Secondary Research and Official Statistics
"Practical, Industry specific, beneficial to both students and business."
VP - Strategic Planning, Mullen Lowe Lintas Group
Session Name: Consumer Orientation
"Northpoint is an inspiring learning environment. The technical and recreational facilities are excellent - the right blend of work-hard and play-hard!"
"The Northpoint MR Program is one of the most focused educational programs I have come across. It equips the student with relevant and necessary skills to excel in the market research sphere."
"An institute that grooms future researchers."
National Planning Director, Leo Burnett
Session Name: Role of Insights in Briefing
"Incredibly talented students which are a reflection of the teaching staff."
"Complete de-stressing experience away from hectic Mumbai life."
Director - Client Solutions, The Nielsen Company
Session Name: Types of Research Methodologies
"Excellent place for learning. Amazing environment to challenge our minds and learn."
"A gap which definitely needed to be filled! A Marketing Research specific course to re-establish MR's role in marketing by helping build professionals with the right and specific skills."
"Northpoint is one of the best places to learn and freshen up your knowledge."