At Northpoint it is not like any other B school. We currently have two post graduation courses that are in close partnership with the industry - Post Graduate Program in Marketing Research & Post Graduate Program in Marketing Communications.... Read More
Northpoint Philosophy Business success is created by managerial intelligence. Managerial intelligence comes from actionable knowledge. Actionable knowledge can be created only by inducing a real-time practical dimension to existing theory, which is really... Read More
Since its inception in 2003, Northpoint has come to be recognised by the industry as the destination for professionals in the field of Marketing Communication & Marketing Research. Our consistent track record of 100% placements year after year and the div... Read More
Last year Northpoint completed a decade of helping young people build interesting careers for themselves in industry. An alumnus base of over 400 is serving different organizations in India and abroad, successfully. The achievements of Northpoint graduates are a testimony to the effectiveness of the unique Northpoint training model. All courses are conducted in partnership with the best organizations in their field. This ensures the validity of the curriculum which is reviewed every year and updated in keeping with industry’s requirements. Close engagement by industry, which receives the benefit of Industry-ready executives, brings in senior practising executives to train and mentor students through the courses.
The curriculum includes a substantial real-life exposure through in-company internships & live projects. We put our students through the paces with a mix of rural, urban, sales and elective internships, apart from the live project they work on during their tenure at Northpoint. This is a critical aspect of all training at Northpoint which is a focus on specialized, well directed, functional training that prepares young people to take on responsibility on joining an organization, without long lead times to become productive.
Encouraged by the success of the market research program in partnership with Nielsen and the communications program in partnership with Lowe Lintas, Leo Burnett, Ogilvy, JWT, Lintas Media Group, Aegis Media, Carat, iProspect Communicate2, Posterscope, Vizeum, Carat Fresh, Doosra, Isobar, Position2, Social Wavelength, PS Live, PSI, Taproot India, Webchutney, Ambient, Brandscope, Milestone and AY Digital (New York) to provide specialization in Advertising, Digital Marketing and Media Management. Northpoint is ready to announce a specialized program in Out-of-home Advertising in partnership with Dentsu Aegis Network’s subsidiaries – Posterscope and Milestone.
For us, it is especially gratifying to note the progressively rising standard of graduates year on year, young men and women who are able to command respect for their contribution in industry.