Brand War is a unique learning program on marketing strategy.  It is a 3-and-a-half-day program providing a unique hands-on learning experience in strategic marketing.  You learn marketing while practicing it.

It is a workshop built around a computer-based marketing game   where participants take marketing decisions in a competitive situation, simulating real-life, and see the effect of their decisions over a period of time

• Intense workshop built around a computer-based marketing game
• Integrated program with sessions covering wide range of marketing issues, theories and tools
• An invaluable experience in practical marketing
• Topics become progressively more complex and sophisticated as the game progresses
• Highly enjoyable learning experience for people already operating

Benefits of Attending
The participants can hope for the following outcomes from the BRAND WAR experience. 

• They come out stronger on the discipline of rigorous thinking & deconstructing ‘the big problem’ into smaller constituent parts.
• They develop a ‘deeper’ understanding of the key marketing concepts, and an appreciation of the inter linkages between them that forms the overall marketing tapestry. The important thing to note is that all this happens in a proper business context.
• They get introduced to ‘Marketing Science’. Marketing Science is the discipline of applying the methods of Science to Marketing problems. It works by building “models” to explain the realities of the market place. It enriches the manager’s tools of trade with quantitative methods that are built on the foundation of cognitive & behavioral science theories.
• They enjoy the experience of networking with like minded colleagues from similar organizations.

Program Content

• The basics in strategic marketing
• Consumer behavior theories and models
• Competitive analysis
• Brand positioning
• Advertising models
• Theories of purchasing decisions
• Media scheduling devices
• The problems of marketing budget setting
• Segmentation opportunities and techniques
• Marketing research
• Building practical marketing models for quantitative decisions

Who Should Attend?  The workshop focuses on the general principles of marketing strategy. It is therefore designed for all companies, irrespective of product category or service. The program benefits participants at all levels of seniority and experience. We recommend that non-marketing personnel also attend.

Program Duration:  Three and a Half Days

Methodology:  It is an integrated program, because, along with the game playing sessions are woven in plenary sessions, where a wide range of marketing issues, theories and tools are discussed.
These concepts are meant to be used during the   game playing sessions. The topics become progressively more complex and sophisticated as the game progresses.