":Graduate degree from Presidency College Koltata- Economics
Post Graduate degree from Calcutta University - Economics
MBA from IISWBM, Koltata
Director – Client Solutions at The Nielsen Company
Responsible for managing several verticals including FMCG and Retail – North and East operations.
Clients include Dabur , Nestle, Perfetti , Bharti Retail , GPI ,GSK
Associate Vice President and Research Services Director at IMRB International
Key Account Manager of several of IMRB’s largest clients in Kolkata and Mumbai.
Clients include ITC Ltd, Tata Steel, Unicef, Tobacco Institute, Tea Board, Indian Tea Association , Hindustan Unilever Ltd , several Advertising Agencies and consulting companies..
Brands worked on include all ITC brands, HUL brands, Sundrop ( Conagra), Hutch, Lafarge.
As the Key Account Manager for HUL , was also the key coordinator for HUL’s research through IMRB in Pakistan, SriLanka and Bangladesh.
Set up and launched Target Group Index ( TGI) in India –the second largest syndicated study ( after NRS) in India. Head of TGI India.
Developed and conducted training modules for entry level researchers at IMRB International for many years.
Conducted base and advanced training programmes on Millward Brown products within India for both internal and external clients.
Responsible for research orientation at HUL for new inductees into Brand Management . So also at ITC Client training on TGI across the country.
Part of the R&D team at IMRB International.AWARDS AND HONOURS
Represented IMRB International in International Symposiums.
UGC Scholar for Postgraduate studies
National Merit Scholar ( rank holder in School Leaving exam)