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Faculty Details

Shonali Ghosh

  • N/A
  • Marketing Research
  • Nielsen IQ
  • Executive Director
  • N/A
":Graduate degree from Presidency College Koltata- Economics
1982
Post Graduate degree from Calcutta University - Economics
1984
MBA from IISWBM, Koltata
1986
EXPERIENCE
Director – Client Solutions at The Nielsen Company
2010 -   
Responsible for managing several verticals including FMCG and Retail – North and East operations.
Clients include Dabur , Nestle, Perfetti , Bharti Retail , GPI ,GSK  
 
Associate Vice President and Research Services Director at IMRB International  
1986-2006
Key Account Manager of several of IMRB’s largest clients in Kolkata and Mumbai. 
Clients include ITC Ltd, Tata Steel, Unicef, Tobacco Institute, Tea Board, Indian Tea Association , Hindustan Unilever Ltd , several Advertising Agencies and consulting companies..
Brands worked on include all ITC brands, HUL brands, Sundrop ( Conagra), Hutch, Lafarge.
As the Key Account Manager for HUL , was also the key coordinator for HUL’s research through IMRB in Pakistan, SriLanka and Bangladesh.
Set up and launched Target Group Index ( TGI) in India –the second largest syndicated study ( after NRS) in India. Head of TGI India.
 
SKILLS
  • Developed and conducted training modules for entry level researchers at IMRB International for many years.
  • Conducted base and advanced training programmes on Millward Brown products within India for both internal  and external clients.
  • Responsible for research orientation at HUL for new inductees into Brand Management . So also at ITC Client training on TGI across the country.
  • Part of the R&D team at IMRB International.AWARDS AND HONOURS
  • Represented IMRB International in  International Symposiums.
  • UGC Scholar for Postgraduate studies
  • NTSS scholar
  • National Merit Scholar ( rank holder in School Leaving exam)
 
 
 
 
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