Faculty Details

"Shams, as he is fondly known, has been in the digital industry for close to 14 years across digital behemoths such as Hungama, Mediaturf and Apnaloan, before launching Isobar in India in 2008. Since than he has grown the agency from a zero to over 50 million dollars in billing. Under his leadership isobar has grown to over 170 people in 4 cities, over 80 awards including campaign asia digital agency of the year for 2012 and 2014 and the only agency to be nominated three years in a row.

 

He’s been named an A-Lister on Campaign India’s top 500 people in advertising and marketing list and has featured on e4m's Impact Magazine’s Digital Power100 list last two years in a row. He was also voted by brand equity as one of media's valued players by brand equity across media's. He is one of the few people who has an experience as a Media Owner, agency and client. 

 

He was one of the first people to introduce the concept of ROI based marketing in india in his stint at apnaloan the pioneers of Lead based marketing in india.

 

He has been a speaker at adtech, various E4M conclaves. He also is visiting faculty at Rizvi management institute and north point institute where he has introduced the potential of digital marketing to the students of these institutes"