Ramesh Iyengar was honored by DMAi (Direct Marketing Association of India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status in the Direct Marketing industry, for being an Industry Spokesperson at many fora, for his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM, over 3 decades.
Ramesh began his career 35 years ago at Lintas India. Later he joined Trikaya, and in a span of 8 years he quickly rose to be a part of the top management team of India’s most creative agency of its time - Trikaya Advertising, which then became Grey India. After learning Direct Marketing with Grey Direct, New York in 1987, he returned to set up Trikaya Grey Direct, India.
In 1991 he founded Select Direct Marketing - his own DM agency, which remains a leading independent Direct Marketing agency in India, over the past 25 years. Ramesh has championed many successful direct marketing campaigns, and has advised over half of the Best Brands in India as surveyed by ET and InterBrands . He has developed a robust model that evangelizes CRM.
Select Relationships- CRM to Create Retain and Maximise.
Ramesh has been an International Juror at Cannes Lions Awards for Direct Marketing in 2005 and 2010. Ramesh received the very first Gold EMVIE for Media Invention in 2001, for his Direct Marketing concept called LOCATOR. In 2007 Ramesh was invited as Chairman of Jury for The Loerie Awards, South Africa, to award Experiential Marketing. He was the Chairman of Direct Jury at the GoaFest, India In 2008, 2010, and 2014. He has also been a juror for several years on EFFIES - the International Award for Effectiveness, and the coveted ABBIES awarded by The Advertising Club Bombay.
Since 2013 he has been playing a key role in the DMA Asia ECHO Awards as Auditor.
In 2014 Ramesh was conferred the title of Northpoint Knight at Northpoint Centre of Learning.
Ramesh is an ardent teacher and has taught CRM at leading management institutes such as XIC, IIMA, IGTC, NMIMS, Northpoint, etc. He has held CRM Training programs for corporations such as LIC, ACC, Kotak Life, Citi Wealth Advisors, AD Club Mumbai, HSBC, and Reliance Industries.