Priti started her career twenty three years ago with Dart Communication. Since then, she has had long stints in senior positions at Leo Burnett followed by Lowe ,Grey ,BBH and now her very own Curry-Nation.
At Dart she began her career as junior copywriter. At Leo Burnett she joined as copywriter and moved on to becoming a Creative Director handling Coca cola, Balsara ,P&G and Heinz
At Lowe, she was the Executive Creative Director and responsible for some of the biggest brands in the Lowe stable across several different categories including the most high profile Unilever brands likeSURF, Axe, Rexona,Fair&Lovely,Clinic ,Breeze,Liril and also LG, Maruti Suzuki,Idea cellular . She was in charge of the laundry business for the Asia Pacific region for Unilever.
She was also the creative head of the agency’s Delhi office.
At Grey,she was the National Creative Director in charge of the creative output and people across the country.
At BBH INDIA she was Managing Partner. She set up the agency . In the last two years BBH India has grown with quite a few clients in their stable.
Here she worked on Marico, Vaseline , TVS,World Gold Council to name a few and also played role of regional and global creative director on a key laundry Unilever brand
In Jan 2011 Priti started her own agency CURRY- NATION BRAND CONVERSATIONS .
And in no time her dream agency has grown from strength to strength .it now handles over 10 brands spread across reputable clients like Emami ,Cavin Kare ,Cholayil ,Nirlep,18again ,Wekfield , Taste for Life,Rasna, Hometown, PN Gadgil Jewelers, Loksatta.
She has been the force behind such campaigns as Surf Excel, the famous Green Ply campaign, Balbir Pasha, Clinic All Clear, Camlin, Rexona, Wheel, Maruti, LG, Axe, Havells ,Ambuja Cement,18 again to name a few.
Her forte is integrated communication that includes Televison,print , radio ,digital ,retail activation.
She has made close to 300 films and build strong brands by providing solid 360 degree packages.
Balbir Pasha, is one such example, that went on to become the biggest success story on aids awareness in India. Not only did it win the Indian Effie but also became a case study at the Harvard Business School.
1. She has been voted the creative professional of the year 2007 at the INDY’S award for excellence in Mass Communication
2. She was awarded the Super Achiever 2006 from the Indira Insitiute of Management.
3. She has been on the jury of all leading Indian award shows including Abby , Effies ,OAC etc .
4. In 2007 she was on the Film Jury of the New York Festivals
5. In the same year she was on the Print Jury of the London International Awards.
6. This year she is in the Print Jury at Cannes.
7. She is also among the top Indian creatives in the Campaign Brief Asia Rankings.
Her work has won accolades both internationally as well as in India.
Ranging from Shortlists and Bronze at Cannes (MTV, Infinight and Incredible India ), Silver in both Press and Poster at Clio (Anti smoking), Bronze at Asia Pac Adfest (Rexona, S Mart Basmati,Samvedna), Silver at New York Festivals (Camlin Rudali) to several golds and silvers at the Indian awards like AAAI (Axe, Surf, Camlin, DSP Whisky), Ad Club Abby's (Clinic All Clear, Axe, Surf, Green Ply,Camlin) Radio Mirchi kaan (Surf,India times, Pepsodent)and at the Indian Effies (Balbir Pasha, Surf Excel, Pure it, Marico Parachute Ayurveda)