Faculty Details

24 years+ in Advertising & Media Mgmt (Communication Planning, Media Buying & Selling, Media Research & Analysis). Have worked in prominent Full Service Advertising Agencies, Media Specialist Agencies and Media Houses–in India and overseas–across a host of categories including telecom, retail, automobiles, laundry, personal wash, dairy, food and beverage, broadcast and print media, corporate and financial advertising.

Excellent analytical, statistical and data management skills and the ability to apply them for generating incremental business.Growing appreciation of 360-degree communication planning.

Insider’s understanding of the workings of broadcast and news publishing businesses, including marketing, research, brand management, content procurement and commissioning, channel marketing, nitty-gritties of running a small newspaper including printing, distribution, networking

Have carried and understand P&L responsibility and the fiscal controls essential to run a branch/office profitably.

Colleagues acknowledge my ability to “derive insights out of data”; for being “a detail oriented person who has the capacity to bring life into drab figures”; and as “an extremely cool headed individual who deals with even the most demanding of situations with considerable ease. He constantly strives to raise the bar of performance every time by bringing in new concepts to the table”