Faculty Details

Gursimran Singh

  • N/A
  • Advertising; Marketing Management
  • Marico - Kaya Skin Clinic
  • Brand Manager
  • N/A
I believe in the power of brand experiences. They are the ultimate test of marketing and make brands come closest to the real world we live in. So in all my experience I have learnt that there’s always a strong idea or a vision that holds the key to the most brilliant experiences. I have trained myself to be the creator, curator and custodian of such ideas that help build engaging brand experiences – whether as a Strategy Planner or as Brand Manager in my career till now. Given half the chance, I jump in at any part of the marketing mix development process to influence or better the output of these brand experiences. Strong Brand Experiences for me are an equal balance of ‘well thought’ & ‘well executed’. This to me is true strategy that builds brands. 
 

North Times