Faculty Details

Dharnidhar Bapat

Associate Director, Client Solutions,

 

More than 15 years at Nielsen. Leads Media IPG in the West; handles media projects in brand space / customer satisfaction space; reasonable expertise in large scale media baseline studies. Currently handling the  largest baseline study on the Broadcast Industry – the pilot just completed has a sample of 45,000. Have been involved with most large scale media projects handled at Nielsen – e.g. NRS 1999; 2000; 2001; 2002;2003; 2005 editions. Was involved in the design of the proposal for the new IRS that Nielsen recently won.  Was involved in setting up the Nielsen’s eRatings Panel in 2003; Have been involved in political opinion polls that Nielsen have been doing in the past.