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Faculty Details

Deepti Chandna

  • N/A
  • Marketing Research
  • Nielsen
  • Director, Consumerization
  • N/A
"M.Sc (Operational Research), Delhi University, Gold Medalist, 2004
B.Sc.(Statistics), Lady Shri Ram College, 2002
10 years
Frito lay, Pernod ricard, GSK, Lodha, Lotus herbals, Amway, Max India, P&G, Heinz, Kellogg’s , Tata Chem, Marico
Worked extensively across food and non food categories: Snacks, Cooking Aids, Sauces , HFDs, Confectionery, Alcohol, Personal care products and Real estate. 
Rich experience across study types like U&A, Brand and communication tracking, Advert pre testing, test marketing, Communication efficacy, claims test, Product test, concept test, Brand Equity, Segmentation, Celebrity effectiveness 
"
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