While selling time share holidays to corporate clients, he landed at an agency office and was mistaken as a candidate for an interview. Its been 18 years since that happy mistake.
He believes his key strength has fostering love: with brands, clients and the team he works with.
He's currently President and Head of Office at bates CHI&Partners, Mumbai. He believes that "Bates CHI&Partners" today is a true blue new model agency. It breaks the traditional mould of ‘in-house only talent and resources’, and instead practices true collaboration by pulling together the best resources that the world has to offer, especially in the disciplines of digital, social and retail. As a result, we can offer solutions that are designed to break through more quickly, thus saving clients loads of media bucks. Recent interactions with clients have reaffirmed the need for such a nimble and creative agency model.”
He is a new business junkie, something that excites him the most. And he thinks that most of the 'new business' can be gotten comes from current businesses. And likes to treat every project like a pitch.
Previously, as Sr. Vice President at Ogilvy Mumbai he led a large business unit.Managing business growth. Furthered discipline integration. Built a strong 2nd line of managers. Also Headed a global business hub, besides other businesses. He has also had a very fruitful stint at Lowe, Mumbai, 5 years back.
His experience is a melange of categories like Foods&Beverages ( HUL Beverages, J&J, KFC,) Automotive ( Toyota ), Lubricants ( Castrol ), Pharma ( GSK ), Consumer Finance ( ICICI Prudential, SBI Life, Bank Of India, Federal Bank, MCX Commodity exchange ) Airlines ( British Airways, Air France ) Media (Al Jazeera, India Today, Business Today, Femina, Filmfare), Energy ( BP ), Hospitality ( Taj Group Of Hotels ) et al