In keeping with the Northpoint’s mission to develop relevant quality talent for the industry, the Post Graduate Programme in Advertising, Media and Marketing Communications is conducted in partnership with Lowe Lintas, JWT, Leo Burnett, Ogilvy, Aegis Media and Lintas Media Group and Position2. The programme focuses on building actionable knowledge to develop job ready executives. This is done through a unique model involving course delivery by both academics and practicing managers in the classroom and appropriate exposure to real-life business challenges through monitored internships.             

POST-GRADUATE PROGRAMME IN ADVERTISING AND MEDIA AND MARKETING COMMUNICATIONS

• Intensive 11 month fast-track career programme.
• Unique training model where learning is a real life experience
• Course designed by industyr to meet their current needs
• Training by professional form leading advertising/media/marketing companies
• On-the -job internshipswith advertising and media agencies
• Succesfl placement record

 ENQUIRE NOW Tel:  +91 9594992609 OR +022 24212242

Module 1 - Personal Development for higher effectiveness

Career Planning

Developing the Leader within

Goal Setting

Team Building

Presentation Skills

Communication skills

Time Management

Using your laptop for higher productivity

Grooming and Etiquette

Module 2 - Business Orientation

Project Management

Finance and Accounting for non - finance executives

Organizational Structure, Functions and Behaviour

Module 3 – Marketing and Sales Management

Principles of Marketing 

Market Research

Consumer Orientation

Brand Management

Rural Marketing

Workshop: Marketing Planning and Implementation

Sales management

Selling and Negotiation Skills workshop

Sales and Research Stint

Module 4 – Advertising Management

Setting the context

The First Principles of Advertising                                     

Role of Advertising

CSR and Social Advertising

Advertising Ethics

Advertising - Industry & Organisation perspective:

The Global & Indian Ad Industry - The Agency Ecosystem

The Ad Agency - Structure, Roles, Functions

The Client Agency Partnership

Account Management -   The Hub of the wheel

The Advertising Process

Ad Research

Introduction to Integrated Marketing Communications

Direct Marketing

CRM

Public Relations

Entertainment Marketing

Sports Sponsorship Marketing

Event Marketing

Ideation workshop

Ad creativity workshop

Campaign Planning Workshop

Module 5 – Media Management – Established Media

Principles of Media

Media Scenario

Media Measurement

Media Concepts

Media/Market Research

Media Strategy

Media Planning

Media buying and implementation

AORs and AOR Management

Media Documentation

Media innovations: beyond spots and inserts

Media Marketing

Module 6 – Media Management – New Media

OOH Management

Evolving Out of Home in India

Tools & Science in OOH

Mobile Media & OOH

Innovations in OOH

International OOH case studies

Materials, substrates, monitoring and implementation best practices

Digital OOH - The new wave

Digital Marketing

Introduction to Digital Marketing

Pay Per Click (PPC), agency best practices, tools demo

Search Engine Optimization (SEO), agency best practices, tools demo

Social Media Marketing (SMM), agency best practices, tools demo

Online Media Planning & Buying, agency best practices, tools demo

Web Analytics, tools, metrics & reporting

Technology behind Digital Marketing

Creative (Art and Copy) planning and process

Business Development and Client Servicing process and best-practices

Module 7 – Internships

Internships - Hands-on work experience in your elective field

Advertising - Account Management and Creative

Media Planning and Buying

New Media- Account Management and Creative

Module 8 - Specialisation module

Advertising

Media

New Media

Digital Media

   ENQUIRE NOW Tel:  +91 9594992609 OR +022 24212242

1. Rs. 1,00,000/- on or before May 15, 2012

2. Rs. 75,000/- on or before September 15, 2012

3. Rs. 75, 000/- on or before December 15, 2012

The course fees includes tutions, faculty costs, training facilities at Northpoint, course material, use of library and other facilities at Northpoint.

The total cost of boarding & lodging is Rs. 1,25,000/- This is payable along with the fees on May 15, 2012

An additional fee of Rs. 5,000/- will be payable by May 15, 2012 as a refundable library deposit.

Thus, the total payment due on May 15, 2012 is Rs. 2,30,000/-

The course fee does not include expenses of a personal nature, such as phone calls, laundry bills, personal stationery, etc. Also not included is the cost of boarding, lodging and conveyance within Mumbai and other cities, during the practical sessions.

Taxes will be additional on boarding and lodging and will be charged at the prevailing taxation norms; taxes are payable alongwith the first installment of the Course Fees.

All students will need to equip themselves with their own laptops, since this is an essential requirement of the programme. The minimum configuration should be Core Two Duo or higher with the latest licensed versions of an operating system, MS Office, a data card to access the internet and an anti-virus valid for a year. It will prove invaluable during the practical sessions and project assignments.

The course fee needs to be paid by demand draft payable at Mumbai, drawn in favour of ‘Northpoint Centre of Learning’.

 ENQUIRE NOW Tel:  +91 9594992609 OR +022 24212242

Graduates from all streams with a minimum of 50% are eligible to apply. Candidates appearing for the final year Degree examination (academic year 2011-12) can also apply.

SELECTION PROCESS

Shortlisted candidates will be called for a written examination that will test their language ability and creativity. This will be followed by Group Discussions and Personal Interviews at the Northpoint Campus, Khandala.

Dates of written test, group discussion and personal interview will be announced shortly.

APPLICATION PROCEDURE

Click on the tab below to download the application form, fill the details, attach the application fee of Rs.1,000/- by Demand Draft favouring “Northpoint Centre of Learning” payable at Mumbai, and send to:

Admissions Coordinator
Northpoint Centre of Learning
Unit No. 13, Third Floor
Prabhadevi Industrial Estate
408, Veer Savarkar Marg
Mumbai - 400 025, India.
Tel: +91 9167960204/ +91 9167773904/ +91 22 2421 2242

Email: applications@northpointindia.com

Admissions for the Post Graduate in Advertising and Media and Marketing Communications have commenced.

                                                                     

      ENQUIRE NOW Tel:  +91 9594992609 OR +022 24212242