In keeping with the Northpoint’s mission to develop relevant quality talent for the industry, the Career Programme in Advertising, Media and Marketing Communications is conducted in partnership with Lowe Lintas, JWT, Leo Burnett, Ogilvy, Aegis Media and Lintas Media Group. The programme focuses on building actionable knowledge to develop job ready executives. This is done through a unique model involving course delivery by both academics and practicing managers in the classroom and appropriate exposure to real-life business challenges through monitored internships.
 

POST-GRADUATE PROGRAMME IN ADVERTISING, MEDIA AND MARKETING COMMUNICATIONS (PGPAMMC – 2010-11)

. Course highlights:
  • Intensive 11 month fast-track career programme.
  • Theory sessions at the state-of- the art, fully equipped, scenic Northpoint Campus at Khandala.
  • Practical training by senior industry professionals supported by a unique mentoring process.
  • Extensive hands-on internship with blue-chip advertising, marketing, media, research and communications companies.
  • Training stints in Sales, Media and Integrated Marketing Communications.
  • High performers to get opportunity for internships in South-East Asia
  • Successful placement programme.
 
Term 1:   Term 2:
Introduction   Advertising Management
Personal Development for Higher Effectiveness   Media Management – Established Media
Business Orientation   Media Management – New Media
Principles of Marketing   Media Stint
Sales Management    
Rural Stint    
Sales Stint    
Term 3:   Term 4:
Integrated Marketing Communications                         Internship
IMC stint   Dissertation and Presentation
    Programme Completion
    Optional Honors Global Internship
 
The theory sessions will be held at Northpoint, Khandala. For these capsules, boarding and lodging will be arranged at Khandala.
The course fees for the entire 11 months programme is Rs. 2,75,000/- payable in three installments as detailed below:

1. Rs. 125,000/- on or before May 15, 2010

2. Rs. 75,000/- on or before September 15, 2010

3. Rs. 75, 000/- on or before December 15, 2010

The course fees includes tutions, faculty costs, training facilities at Northpoint, course material, use of library and other facilities at Northpoint.

The total cost of boarding & lodging is Rs. 1,00,000/- This is payable along with the fees on May 15, 2010

An additional fee of Rs. 5,000/- will be payable by May 15, 2010 as a refundable library deposit.

Thus, the total payment due on May 15, 2010 is Rs. 2,30,000/-

The course fee does not include expenses of a personal nature, such as phone calls, laundry bills, personal stationery, etc. Also not included is the cost of boarding, lodging and conveyance within Mumbai and other cities, during the practical sessions.

All students will need to equip themselves with their own laptops, since this is an essential requirement of the programme. The minimum configuration should be P-IV or higher with the latest licensed versions of Windows Vista, MS Office 2007 (10/100 Mbps Ethernet) and Anti-virus. It will prove invaluable during the practical sessions and project assignments.

The course fee needs to be paid by demand draft payable at Mumbai, drawn in favour of ‘Northpoint Centre of Learning’.

 
ELIGIBILITY

Graduates from all streams with a minimum of 55% are eligible to apply. Candidates appearing for the final year Degree examination (academic year 2009-10) can also apply. Good scores in competitive examinations like CAT/CET or equivalent examinations will be an added advantage.

SELECTION PROCESS

Shortlisted candidates will be called for a written examination that will test their language ability, data interpretation, numerical ability, logical reasoning and analytical skills. This will be followed by Group Discussions and Personal Interviews at the Northpoint Campus, Khandala.

Dates of written test, group discussion and personal interview will be announced shortly.

HOW TO APPLY

Download the application form from www.northpointindia.com, fill the details, attach the application fee of Rs.1,000/- by Demand Draft favouring “Northpoint Centre of Learning” payable at Mumbai, and send to:

Admisssions Co-ordinator
Northpoint Centre of Learning
11th floor, 1105 Raheja Centre
Free Press Journal Road
Nariman Point, Mumbai 400 021, India
Tel : +91 22 2202 4289 / 9822478846
Email: admissions@northpointindia.com

Last date for receipt of applications: March 15, 2010


 
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